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You blazed your way to Chicago for BLAZE, BMA’s 2013 annual global conference from May 29-31 at the Sheraton Hotel & Towers.

With 800+ b2b marketers in attendance—from 300+ companies, 35+ states and 10+ countries—BMA’s conference was the single largest b2b marketing event in the world in 2013.

We hope BLAZE sparked new thinking and ideas that you're already sharing and implementing in your business!

As an attendee of BLAZE, you can now access presenter videos as well as many, if not all, presenter decks. Video and decks are available by the following conference days:

We were also pleased that everyone valued the real-time polling via the audience-response keypads you received at BLAZE check-in. We are happy to share the following links to each day's polling results:

Again, thank you for attending BLAZE and making it BMA's largest annual global conference ever!

5:30 am-7:00 am
Fun run/walk/bike ride (Meet in Hotel Lobby)
Join Suzanne Martin, past BMA/Chicago President and CMO of Revenew, and Tribby WarfieldPresident, North America Commercial, Gates Corporationas they lead an early-morning walk/run/bike ride along Lake Michigan. No need to sign up—just assemble in the hotel lobby at 5:30 am. Suzanne and Tribby will get you back to the hotel by 7:00 am.

7:00-8:00 am
Breakfast (Sheraton Chicago Ballroom I, II, III)
8:00-9:00 am
Keynote session (Sheraton Chicago Ballroom)
The Story of Domtar’s "PaperBecause" Campaign: Behind the Scenes of a Paper Movement Download PDF
SPEAKER: Kathy Wholley, Director of Advertising & Communications, Domtar 
SPEAKER: Matt Ferguson, Managing Partner, Eric Mower + Associates  
9:00-10:00 am
Panel session (Sheraton Chicago Ballroom)
In the Moment: How and Why to Do Real-Time B2B Marketing Download PDF Part 1 | Download PDF Part II | Download PDF Part III
 Group Chief Marketing Officer The Inland Real Estate Group of Companies Inc  
MODERATOR: David Meerman Scott, Author, Real-Time Marketing & PR and Newsjacking  
PANELIST: Rich Jurek, Group CMO, The Inland Real Estate Group of Companies, Inc
PANELIST: Jeff Beringer, Global Practice Leader, Digital + Social Media, GolinHarris  
PANELIST: Matt Petitjean, Vice President, Corporate Marketing, ADP
10:00-10:30 am
Networking break
10:30-11:30 am
Panel session (Sheraton Chicago Ballroom)
Online B2B Communities: What We've Learned to Make Ours Even Better Download PDF Part I | Download PDF Part II | Download PDF Part III

MODERATOR: Kate Maddox, Executive Editor, BtoB 
PANELIST: Mary Aufdemberg, Director, Product Marketing, Daimler Trucks North America
PANELIST: Molly James-Lundak, Global Head, Brand/Internal Communications, Premier Farnell 
PANELIST: Eric Hawkinson, Director, Marketing, Production Printing Solutions, Canon Solutions America 

11:30 am-12:30 pm
Firestarter session #4 (Sheraton Chicago Ballroom)
In this hour, you will hear five consecutive "firebrands" take 10-12 minutes each to raise the roof on a narrower but key b2b marketing issue or trend.

#Listen Up: B2B Customers Are 140 Characters Closer Than You Think

SPEAKER: John Ploumitsakos, Director of Online Sales and Operations, Twitter 
101 Cliches: B2B Marketing's Most Notorious Creative Faux Pas
SPEAKER: Reuben Webb, Creative Director, SteinIAS EMEA, and author, 101 Cliches 
How a Hyper-Connected World Can Get You the Best Answers to Tough Questions - Fast! Download PDF
SPEAKER: Eberhard von Lohneysen, Chairman, 10EQS 
Put a Rocket Up Their @ss: Provocation vs. Solution Selling? Download PDF
SPEAKER: Rick Segal, President Worldwide & Chief Practice Officer, gyro  
Please Stop Creating More Content—Now! Download PDF
SPEAKER: Joe Pulizzi, Founder, Content Marketing Institute  
12:30-12:45 pm
Wrap up and adjourn (Sheraton Chicago Ballroom)
What In the Blazes Did We Just Learn?
SPEAKER: Eduardo Conrado, Senior VP, Marketing and IT, Motorola Solutions, and 2012-13 national BMA Chair  
SPEAKER: Kathy Button Bell, VP, Chief Marketing Officer, Emerson, and incoming 2013-14 national BMA chair

Day 1 - Wednesday, May 29

Day 2 - Thursday, May 30

May 29-31

Sheraton Chicago
Hotel & Towers

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