Title Sponsor


Video Archive Sponsor


You blazed your way to Chicago for BLAZE, BMA’s 2013 annual global conference from May 29-31 at the Sheraton Hotel & Towers.

With 800+ b2b marketers in attendance—from 300+ companies, 35+ states and 10+ countries—BMA’s conference was the single largest b2b marketing event in the world in 2013.

We hope BLAZE sparked new thinking and ideas that you're already sharing and implementing in your business!

As an attendee of BLAZE, you can now access presenter videos as well as many, if not all, presenter decks. Video and decks are available by the following conference days:

We were also pleased that everyone valued the real-time polling via the audience-response keypads you received at BLAZE check-in. We are happy to share the following links to each day's polling results:

Again, thank you for attending BLAZE and making it BMA's largest annual global conference ever!

Thursday Morning Sponsor

5:30 am-7:00 am
Fun run/walk/bike ride (Meet in Hotel Lobby)
Join Suzanne Martin, past BMA/Chicago President and CMO of Revenew, and Tribby WarfieldPresident, North America Commercial, Gates Corporationas they lead an early-morning walk/run/bike ride along Lake Michigan. No need to sign up—just assemble in the hotel lobby at 5:30 am. Suzanne and Tribby will get you back to the hotel by 7:00 am.
7:00-8:00 am
Breakfast (Sheraton Chicago Ballroom I, II, II)
8:00-9:00 am
Fireside Chat
Ending the War Between Sales and Marketing: New Battlefields or a Lasting Truce? Download PDF
BMABlaze BMABlaze BMABlaze
MODERATOR: Mike Moorman, Managing Principal, B2B Go-to-Market Strategy & Transformation, ZS Associates BMABlaze
PANELIST: Phil Kotler, S.C.Johnson & Son Professor of International Marketing, Kellogg School of Management BMABlaze
PANELIST: Neil Rackham, Executive Professor of Professional Selling, University of Cincinnati, and author, Rethinking the Sales Force
9:00-10:00 am
Panel session (Sheraton Chicago Ballroom)
Persuasive Technology: The Best B2B Marketer May Be a Device
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MODERATOR: Mike Tittel, Executive Creative Director and Global Digital Edge Leader, gyro BMABlaze
PANELIST: Andrew Markowitz, Director, Global Brand Stratety, GE BMABlaze
PANELIST: Hyo Yeon, President, Fjord US BMABlaze
PANELIST: Mark Grindeland, Chief Marketing Officer, TeleTech BMABlaze
10:00-10:30 am
Networking break
10:30 am-11:30 am
Firestarter Session #2 (Sheraton Chicago Ballroom)
In this hour, you will hear five consecutive "firebrands" take 10-12 minutes each to raise the roof on a narrower but key b2b marketing issue or trend.
KISS My B2B Brand! Download PDF
SPEAKER: Randall Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning Corporation BMABlaze BMABlaze
The Most Important Lesson I Ever Learned in Communications Download PDF
So a Customer Isn’t Likely to Recommend Your Company? Does It Really Matter in the B2B World? Download PDF
How GE Crowdsources Innovation Download PDF
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SPEAKER: Anthony Goldbloom, Co-Founder and CEO, Kaggle BMABlaze
SPEAKER: Steve Liguori, Executive Director, Global Innovation & New Models, General Electric BMABlaze
The Ambidextrous CMO Download PDF
SPEAKER: Lauren Flaherty, EVP, Chief Marketing Officer, Juniper Networks BMABlaze
11:30 am-12:30 pm

Keynote (Sheraton Chicago Ballroom)
To Sell Is Human
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MODERATOR: Michael Krauss, President, Market Strategy Group LLC BMABlaze
SPEAKER: Daniel Pink, Author, To Sell Is HumanDrive and A Whole New Mind BMABlaze BMABlaze BMABlaze
12:30 pm-1:15 pm
Luncheon (River Exhibition Hall, Level 1)
Thursday Afternoon Sponsor
1:30-2:30 pm
Panel session (Sheraton Chicago Ballroom)
Does Your Organization Need a Chief Content Officer?
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MODERATOR: Joe Pulizzi, Founder, Content Marketing Institute BMABlaze BMABlaze BMABlaze
PANELIST: Michael Brenner, VP, Marketing and Content Strategy, SAP  BMABlaze BMABlaze BMABlaze  PANELIST: Todd Wheatland, VP and Head of Thought Leadership & Marketing, KellyOCG BMABlaze BMABlaze
PANELIST: Jodi Navta, VP, Marketing and Communications, Coyote Logistics BMABlaze
2:30 pm-3:30 pm
Panel session (Sheraton Chicago Ballroom)
Predictive Analytics in the Industrial World: Marketing a Future Where Nothing Breaks Down Download PDF Part I | Download PDF Part II
BMABlaze BMABlaze BMABlaze  BMABlaze 
MODERATOR: John Lewis, President , North American Buy, Nielsen BMABlaze
PANELIST: Bill Krouch, CEO, Markets Group, Jones Lang LaSalle Americas BMABlaze
PANELIST: Steve Liguori, Executive Director, Global Innovation & New Models, General Electric BMABlaze
PANELIST: Tom Trone, Director, Global WorkSight Solutions, John Deere BMABlaze
3:30-4:00 pm
Networking break
4:00-5:00 pm
Firestarter Session #3 (Sheraton Chicago Ballroom)
In this hour, you will hear five consecutive "firebrands" take 10-12 minutes each to raise the roof on a narrower but key b2b marketing issue or trend.

If We Know What We Know, Why Do We Do What We Do? Download PDF
SPEAKER: Jim Carey, IMC Program, Medill School, Northwestern University BMABlaze BMABlaze
Blazing New Trails in Exhibit & Event Engagement: Revelations from a New CMO Council Study Download PDF
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SPEAKER:  Liz Miller, VP, Marketing and Thought Leadership Programs, CMO Council BMABlaze BMABlaze
SPEAKER:  Sam Cooper, Manager, Global Marketing Support, Caterpillar BMABlaze
Innovation Centers: Maybe Your Best B2B Marketing Tool Ever Download PDF
SPEAKER: Susan Fleming, VP, Marketing, Catamaran BMABlaze
Fire to Ignite! Download PDF
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SPEAKER: Aaron Kahlow, CEO & Founder, Online Marketing Institute BMABlaze BMABlaze
SPEAKER: Thad Kahlow, CEO, BusinessOnline BMABlaze BMABlaze
Hey B2B, Grow Up and Get a Social Media Strategy!
SPEAKER: Philip Paranicas, Director of Digital Media, ThomasNet BMABlaze BMABlaze
5:00-6:00 pm
Panel session (Sheraton Chicago Ballroom)
The Future of Marketing and Technology: Are You Leading or Will You Have to Follow?
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MODERATOR: Jane Hiscock, President, Farland Group BMABlaze BMABlaze
PANELIST: Eduardo Conrado, Senior VP, Marketing and IT, Motorola Solutions, and 2012-13 national BMA chair BMABlaze BMABlaze
PANELIST: Katharyn White, Chief Marketing Officer, IBM Global Services BMABlaze BMABlaze
PANELIST: Neil Blakesley, Vice President, BT Global Services, BT Group BMABlaze
6:00-6:30 pm
Free time
6:30-7:30 pm
Annual awards ceremony (Sheraton Chicago Ballroom)
The 2013 B2 and G.D. Crain, Jr., Awards
BMABlaze BMABlaze
EMCEE: Greg Schwem, Business Humorist, Humor Columnist, Tribune Media Services, and author, Text Me if You're Breathing: Observations, Frustrations and LIfe Lessons From a Low-Tech Dad
PRESENTER: Rance Crain, President, Crain Communications, and son of G.D. Crain, Jr.
7:30-9:30 pm

Networking gala/reception (Sheraton Chicago Ballroom)
After fiery presentations all day, get ready for an incendiary evening of networking, kicked off by a visually stunning, 10-minute “UV” light show performed by Pyrotechniq, a Chicago-based fire performance troupe. Then greet old friends and meet new ones against a backdrop of jazz, pop and salsa music played by the seven-member Ron Harris Music Group, while a conflagration of BLAZE-themed video and film footage plays on the wide background screen. And enjoy beverages hot and cold as well as ethnic foods spicy and otherwise.
9:30-11:30 pm
Late-evening networking event
Young Professionals' After-Party
If you're a "young professional" 30 or under, mosey on over to Chuck's Manufacturing after “Fireball” to continue networking with 100 of your peers as well as any national/chapter leaders still standing after a full day of BLAZE. This is BLAZE’s official YP networking event, and you’ll be able to meet many of the YPs who led Wednesday afternoon’s Firestarter session. Just be sure to be up and at ‘em at 8 am on Friday for the last half day of BLAZE!

Day 1 - Wednesday, May 29

Day 3 - Friday, May 31

May 29-31

Sheraton Chicago
Hotel & Towers

Title sponsor:

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