Title Sponsor


Video Archive Sponsor


You blazed your way to Chicago for BLAZE, BMA’s 2013 annual global conference from May 29-31 at the Sheraton Hotel & Towers.

With 800+ b2b marketers in attendance—from 300+ companies, 35+ states and 10+ countries—BMA’s conference was the single largest b2b marketing event in the world in 2013.

We hope BLAZE sparked new thinking and ideas that you're already sharing and implementing in your business!

As an attendee of BLAZE, you can now access presenter videos as well as many, if not all, presenter decks. Video and decks are available by the following conference days:

We were also pleased that everyone valued the real-time polling via the audience-response keypads you received at BLAZE check-in. We are happy to share the following links to each day's polling results:

Again, thank you for attending BLAZE and making it BMA's largest annual global conference ever!

Wednesday Sponsor

12 noon-12:05 pm
Opener (Sheraton Chicago Ballroom)
12:05-12:30 pm
Opening remarks (Sheraton Chicago Ballroom)
BMABlaze   BMABlaze 
SPEAKER:  Eduardo Conrado, Senior VP, Marketing and IT, Motorola Solutions, and 2012-13 national BMA chair BMABlaze BMABlaze 
SPEAKER:  Hugh Wiley, Publisher, Bloomberg Businessweek BMABlaze
12:30-1:00 pm
Scene-setting remarks (Sheraton Chicago Ballroom)
The Expanding Role of Marketing in B2B Organizations
BMABlaze BMABlaze
SPEAKER:  Kathy Button Bell, VP, Chief Marketing Officer, Emerson, and incoming 2013-14 national BMA chair BMABlaze BMABlaze BMABlaze
SPEAKER:  Laura Ramos, VP, Principal Analyst, serving CMOs, Forrester Research BMABlaze
1:00-2:00 pm
Panel session (Sheraton Chicago Ballroom)
The B2B Agenda: What Is (and What Should Be) on the Minds of Forward-Looking B2B Marketers Download PDF
BMABlaze   BMABlaze BMABlaze BMABlaze
MODERATOR:  Fred Wiersema, Chair, B2B Leadership Board, Institute for the Study of Business Markets BMABlaze
PANELIST:  Kathy Button Bell, VP, Chief Marketing Officer, Emerson, and incoming 2013-14 national BMA chair. BMABlaze BMABlaze BMABlaze 
PANELIST:  Malcolm Frank, Executive VP, Cognizant Technology Solutions BMABlaze
PANELIST:  John Jacko, VP and Chief Marketing Officer, Kennametal BMABlaze BMABlaze
2:00-2:30 pm
Networking break
2:30-3:30 pm
Fireside chat (Sheraton Chicago Ballroom)
B2B Is the New B2C: What Consumer Trends Sweeping Through the B2B World Mean for You Download PDF
BMABlaze  BMABlaze BMABlaze
MODERATOR:  Tribby Warfield, President, North America Commercial, Gates Corporation BMABlaze
PANELIST:  Scot Wingo, CEO, ChannelAdvisor BMABlaze BMABlaze
PANELIST:  Charlie Peters, Senior Executive VP, Board of Directors, Emerson BMABlaze BMABlaze BMABlaze
3:30-4:15 pm
Keynote session (Sheraton Chicago Ballroom)
From Big 4 to Biggest 1: How Deloitte Came Together to Stand Apart
SPEAKER:  Brian Resnick, Global Brand & Visual Identity Leader, Deloitte, and author, Designing B2B Brands  BMABlaze
4:15-4:45 pm
Networking break
4:45-5:45 pm
Firestarter session #1 (Sheraton Chicago Ballroom)
In this hour, you will hear five consecutive "firebrands" take 10-12 minutes each to raise the roof on a narrower but key b2b marketing issue or trend.
The Battle for Customer Attention Download PDF
SPEAKER:  Michael Brenner, VP, Marketing and Content Strategy, SAP  BMABlaze BMABlaze BMABlaze 
Howl with Your Wolf Pack: Mobile Sales Enablement for Your Road Warriors Download PDF
BMABlaze BMABlaze
SPEAKER:  Elton Mayfield, Partner, ER Marketing BMABlaze BMABlaze
SPEAKER:  Greg Olson, Founder, Growl BMABlaze BMABlaze
Creating a Power Partnership Between HR and Marketing—Without a Big Fight Download PDF
BMABlaze BMABlaze
SPEAKER:  Patricia Nazemetz, Principal, NAZ DEC LLC; former Chief Human Resources Officer, Xerox; and co-author, HR and Marketing: Power Partners BMABlaze BMABlaze
SPEAKER:  Will Ruch, CEO & Managing Partner, Versant, and co-author, HR and Marketing: Power Partners BMABlaze BMABlaze BMABlaze
The Emotional Economy in B2B: Getting Inside the Minds of Your Customers Download PDF
SPEAKER:  Ed O'Boyle, Global Practice Leader, Gallup Consulting BMABlaze
6:30 -9:30 pm

Evening networking event
A Glorious Evening of Networking on the Odyssey Cruise Ship
Wednesday evening’s networking event will be aboard Chicago's largest lake- and river-faring cruise ship, the Odyssey (which docks at the lower level of the Sheraton Hotel, adjacent to the Chicago River). As in 2011, we'll have the entire "boat"—and all four decks, including the open-sky top deck—to ourselves. This year, we'll get a quicker start through the locks and onto Lake Michigan for an hour-longer cruise up and down the lakefront, always with Chicago's amazing dusk and nighttime skyline in view and enhanced by Navy Pier's weekly fireworks show.

Day 2 - Thursday, May 30, 2013

Day 3 - Friday, May 31, 2013

May 29-31

Sheraton Chicago
Hotel & Towers

Title sponsor:

View our Twitter Feed